Estevan Oriol's 'Secret Society' Shoot in XXL Magazine

By: Christina Butty - Published:   Updated: Jul 11 2011 • References: estevanoriol & hypebeast
Coming to us in the latest issue of XXL magazine is this editorial of the hometown of Estevan Oriol.

Oddly he chose to title it Secret Society, and then he put the photos in a popular print magazine. This thought process seems to contradict, but I digress.

These black and white photos really show the character of his neighborhood and are nicely done. Estevan Oriol is an LA based photographer.

Implications - These undercover editorials appeal to consumers due to their secretive nature. Many consumers associate these details with the realm of fantasy, an area that the adult customer rarely is able to experience. Companies would be wise to use fantastical elements in their marketing techniques to appeal to these customers.

Stats for Mystery Life Editorials Trending: Older & Chilly
Traction: 2,896 clicks in 267 w
Interest: 4 minutes
Concept: Mystery Life Editorials
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: billionaire neighborhoods, personalized hometown jigsaw puzzle, and keyword-based virtual tourism.