The Obama clan now all have awesome 'nicknames' beginning with the letter R.
President-Elect Barack Obama: Renegade
Future First Lady Michelle Obama: Renaissance
Malia Obama: Radiance
Sasha Obama: Rosebud
These code names are way cooler than Eagle and Evergreen (Bill and Hillary Clinton), or Tumbler and Tempo (George W. and Laura Bush).
Implications - Thanks to the Internet, people have the ability to give themselves alternate identities through forums and social media websites. This anonymity has brought a new meaning to the freedom of expression without the consequences of being arrested by law enforcement. This new idea of self-identity and individualism can inspire brands to create new products that reflect the attitudes of the current generation for a style based on self expression.