Barack Obama is 'Renegade'

The Secret Service has announced the code names allocated to each member of the Obama family.

The Obama clan now all have awesome ‘nicknames’ beginning with the letter R.

President-Elect Barack Obama: Renegade

Future First Lady Michelle Obama: Renaissance

Malia Obama: Radiance

Sasha Obama: Rosebud

These code names are way cooler than Eagle and Evergreen (Bill and Hillary Clinton), or Tumbler and Tempo (George W. and Laura Bush).

Implications - Thanks to the Internet, people have the ability to give themselves alternate identities through forums and social media websites. This anonymity has brought a new meaning to the freedom of expression without the consequences of being arrested by law enforcement. This new idea of self-identity and individualism can inspire brands to create new products that reflect the attitudes of the current generation for a style based on self expression.