Situated in the Second Life world, the costume boutique mimics the real thing, providing Fright Night getups from vampires to witches, and pirates to princesses. The virtual version also offers a Halloween Hall of Fame and a real-life imitation haunted house.
Implications - Second Life is a realm for people to leave the living and breathing world for a bit and put on a whole new disguise. In the online world, consumers are free from risks and the responsibilities of normal life. Businesses can create their own shops in Second Life to create brand presence even in the online world.