This Second-Hand Retailer is Launching a Series of Designer Boutiques

By: Katherine Pendrill - Aug 25, 2015
References: goodwillwa.org & bustle
Although Goodwill is primarily known as a second-hand retailer, the popular consignment chain is now shifting its focus to designers duds and luxury items. While the latest business venture may seem surprising, the high-end vintage shops are intended to help the company reach a new range of consumers.

Thus far, Goodwill has launched sixty high-end designer boutiques. These outlets are primarily located in affluent neighborhoods and carry a selection of goods that appeal to high-end clientele. Unlike traditional Goodwill stores, these locations carry designers pieces and luxury accessories. The idea behind the new stores is to cater to a portion of the population that appreciates quality goods, but would not normally frequent Goodwill locations.

The second-hand retailer is hoping to appeal to a new range of consumers who are interested in high-quality vintage clothing.