Seat recently opened a new store in Berlin, Germany, the Seat Authoaus Senorita Maria, dedicated to the female shopper. Women run the business and do basically everything they can to make the whole shopping experience more comfortable and relaxing for women.

Beginning with the interior, which is said to be more inviting (champagne-colored coaches, good music, friendly service), to consulting and sales, everything is perfectly adopted to womens needs - without a macho-male patronizing tone.

Additionally the management concept contains other social-related ideas like sustainability, social responsibility and also special training for women and child day care. Last but not least, female saleswomen at the Seat Authoaus Senorita Maria earn the same salary as their male counterparts. Finally…