The Sears zombie campaign has officially launched on the retailer's website and it's bigger and better than before (Sears launched a similar initiative last year around Halloween). This time around, the campaign has enlisted its Craftsman brand and created a completely zombified site, which asks you to choose between being "Human For Now" and "Zombies Forever."
If you choose Human For Now, you're taken to a section of the site, which shows you different products, such as chainsaws, that are supposed to help you in the (inevitable) event of a zombie attack. Those who choose "Zombies Forever" get to browse through "Undead Style" and tech, which is filed under the title "28 Gadgets Later." This route also takes you to several zombie spoof videos, one of which you can watch here.
Stats for Undead Retail Initiatives
Trending: Older & Chilly
Research: 693 clicks in 239 w
Interest: > 3 minutes
Concept: Sears Zombie Campaign
Related: 51 examples / 39 photos
Segment: Neutral, 12-35
Comparison Set: 19 similar articles, including: oozing gore-geous confections, monstrous calling campaigns, and deadly virtual dependencies.
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