This Sears' Heroes at Home Wish Registry Clip Urges You to Give
Based on real letters from soldiers and their families, this short clip is both inspirational and warm-hearted. See the one-minute video for yourselves here and don't forget to donate this holiday season and lend a helping hand.
Implications - One of the best ways for a corporation to create a lasting connection with consumers is by including its feelings, thoughts and opinions in its advertising. Companies that utilize real-life letters from people whose lives they have affected with their products can benefit as they are displaying brand authenticity.