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Volkswagen's Search Engine Marketing Ad Took Over Google

By: Gil Haddi - Published: • References: youtube & ibelieveinadv
Touted to be the first ever organic advertisement on the web, the Volkswagen search engine marketing ad managed to turn Google Images into a campaign for the car company.

In order to do so, some serious SEO skills were needed in which five different individual URLs were optimized for. Whenever someone searched Google for images of 'ultimate business car,' the first five images that popped up constituted an entire banner ad for Volkswagen with the words "like a boss" written across.

Anyone in business who wants to see what the ultimate boss car would look like, will come across this campaign in their searches. This Volkswagen search engine marketing ad method succeeded in dominating the internet image search results. Stats for Auto SEO Domination Campaigns Trending: Older & Warm
Traction: 2,688 clicks in 82 w
Interest: 1.3 minutes
Concept: Search Engine Marketing Ad
Related: 83 examples / 64 photos
Segment: Neutral, 12-55
Comparison Set: 30 similar articles, including: expanding auto infographics, apocalyptic auto ads, and road-covered vehicle ads.