The Seac Diving Pro Campaign Illustrates How the Sea is Calling

By: Meghan Young - Jun 8, 2016
References: adeevee
The Seac Diving Pro ad campaign appeals to the dreamer in everyone. It illustrates its tag line, "Sea is calling," by turning the home into a watery escape. For instance, each scene shows a wood floor, fabric couch and marble table turning into wet surfaces upon which a vest, fin and googles are splashing into.

Conceived and executed by Meloria, an ad agency based in Milan, Italy, the Seac Diving Pro ad campaign may be imaginative, but it is also quite simple. It allows the adventurous to project their own ideas of where they would like to take this gear to themselves. The images were illustrated and shot by the multi-talented LSD.Eu with creative direction by Livio Gerosa and Andrea Rosagni.