The Sea Shepherd Conservation Society campaign is comprised of tearful portraits of suffering animals. Heart-wrenchingly simple, the closeups may not be that informative, but they are highly emotional. Instead of appealing to a person's logic, it hones in on their sense of humanity.
Conceived and created by Heads, an ad agency based in Rio de Janeiro, Brazil, the Sea Shepherd Conservation Society campaign reads "Nature can’t take it anymore.
Help fight predatory fishing." This feeling of hopelessness is poignantly conveyed in the eyes of the egret and whale, which are almost human-like in the images.
The Sea Shepherd Conservation Society campaign was art directed by Fernando Maciel with creative direction by Flavio Medeiros, Luis Christello and Kike Borell, and illustrations by Manipula.
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