A Luxury Footwear Brand is Branching Out into the Fragrance Industry

By: Mishal Omar - Sep 21, 2016
References: latimes & wallpaper
These sculptural perfume bottles were created by the designer Thomas Heatherwick for the luxury footwear brand Christian Louboutin.

Although the brand is known almost entirely for being one of the top luxury footwear companies in the world, in recent years it has expanded into the beauty industry. Its new line of fragrances were inspired by emulating femininity in a way that is realistic rather than encompassing the vague descriptors normally used to describe fragrances and scents. The sculptural perfume bottles designed by Heatherwick are not geometric in shape as most end up being, but instead feature a twisted form and ombre color gradients.

With Christian Louboutin continuing to expand into new industries, it is able to take its world-renowned name and apply it to a more diverse range of businesses -- setting a precedent for other specialized brands to do the same.