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The 'Scratch My Back' Predicts How We'll Dine in 2015

By: Going Like Sixty - Published:   Updated: May 26 2011 • References: designboom
Having a design contest for how we might eat in 2015 means getting some fun as well as futuristic designs. Even if they are meant to be a little cheesy, like this animal designed grater. The cool part is that you don't have to hold it to use it. No more grated knuckles. It's called “Scratch my Back.”

Photo Credits: designboom

Implications - As these products show, society's perception of a product weighs heavily on how it looks. You can literally take a boring object such as a cheese grater and transform it into a playful piece that will initiate conversation. Companies need to focus on a product's style as much as its substance if it's going to be successful on the market.