Any conqueror of social media and its advertising capabilities is sure to solidify their name in history, and Scrabble has taken an innovative step towards marketing its new board game with the Scrabble Trickster TwitterScrabble promotion video. By augmenting the rules of Scrabble, the company offered an opportunity for Twitter users to try and come up with the longest tweets possible with an array of letters that they would be given on the daily. Each day, the Twitter user with the longest string of words is given a Scrabble Trickster game for free.
With a little bit of creativity and knowledge of how to use virtual resources, companies such as Scrabble that are pitted against an endless supply of other board games can set themselves apart from the rest.
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