Scrabble Championship Lures Players in With Revamped Security Captcha

By: Kevin Young - Published: Apr 4, 2012 • References: hasbro & creativecriminals
The 21st Annual Gulf Scrabble Championships game accumulated a wave of players with one smart move: changing online security captchas to Scrabble themes. Internet security captcha is the annoying set of jumbled-up numbers and letters everyone must fill out in order to access sites where one has to prove that they're not robots.

There was not enough hype for the Scrabble championship game held in Dubai, so the decision to raise awareness to Scrabble aficionados took place in online gaming sites. They tackled gaming sites and hacked online conventions where they altered Internet security captcha codes into a Scrabble theme.

This move drastically increased the amount of players participating in the Scrabble game and there was more unscrambling of words than ever before. Check out this video to see how Scrabble lures in its avid players. Stats for Word Game Ad Tactics Trending: Older & Chilly
Research: 677 clicks in 216 w
Interest: > 3 minutes
Concept: Scrabble Championships
Related: 75 examples / 58 photos
Segment: Neutral, 12-55+
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