While weather-resistant clothing outfitted with lots of pockets is nothing new, Scottevest has added something extra by allowing for the routing of headphone cables. The vest has 22 hidden pockets (for your cell phone, PDA, iPod, wallet, etc), as well as a key holder, bottle holder, and magnetic pocket closures.
Implications - This unique trend is able to fulfill consumers' needs by providing them with style and function. In today's society, almost everyone has some sort of gadget on them, and it is usually more than one. Fashion designers should include designs that allow wearers to use their gadgets more effectively, making the clothing more appealing to the technology-savvy consumer.
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