Scott Wayne Indiana Recreates Childhood Home in Central Park

By: Rachel Bowman - Published:   Updated: Jul 12 2011 • References: 39forks & psfk
Scott Wayne Indiana was visiting his hometown when he decided to bring his hometown to NYC. With that came his ‘Memory Lane’ project, in which he created a to-scale layout of his childhood home using tape on the lawn of Central Park.

‘Memory Lane’ was created so that he could sit inside his childhood home one more time and see what memories came back to him. All together now: “Aawww.”

Implications - One of the fastest ways a company can generate attention for its brand is by investing in marketing that highlights a real publicity stunt the company has done. By calling attention to the company's real-life marketing movements, the company shows its ability for creativity and originality, and it also draws attention from the media and those who are unaware of the brand.

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