Masking Tape Homes
‘Memory Lane’ was created so that he could sit inside his childhood home one more time and see what memories came back to him. All together now: “Aawww.”
Implications - One of the fastest ways a company can generate attention for its brand is by investing in marketing that highlights a real publicity stunt the company has done. By calling attention to the company's real-life marketing movements, the company shows its ability for creativity and originality, and it also draws attention from the media and those who are unaware of the brand.