Scott Balmer Creates Fantastical Mayhem in His Art
Scott Balmer graduated from Duncan of Jordanstone of Art and Design in Scotland, and immediately began working as a freelance illustrator. His client list includes work for the New York Times, BusinessWeek, the Guardian, Umbro, and TimeOut London, amongst others.
Looking through Scott Balmer's selected portfolio, it's clear he has an affinity for illustrations that are heavy on color contrast and are composed of many different characters. His subjects are typically humanimal looking creatures who have human bodies and animal heads. While this isn't exactly new ground, Balmer's work is memorable because of his very distinctive aesthetic, which makes his work instantly recognizable once you've seen it.
Up next for Scott Balmer: print ad work for Nokia. WIth a style so smooth and a growing corporate client list, expect to hear more from Balmer in the future.
Implications - A company would be wise to partner with an artist with a distinctive style to illustrate their print marketing, typography, and logo. By establishing an immediately distinguishable aesthetic, the company stands a good chance of ensuring consumers will recognize their logo and advertising based on first glance alone.