The 'Scorched: 2013 Subaru BRZ' commercial is an eye-catching and dynamic promotion by the auto brand.
Dramatic and understated, yet still managing to make a big impact, this clip looks like something out of an action film trailer. Depicting a smoking hot garage with various melting objects, the spot goes on to show a hugely powerful shot of the car coming out of smoke. The cinematography of the spot is unique in that it's high quality, darkly lit and slightly ominous. Featuring almost no melodic music, but instead impressive sound effects, the clip gives the feeling of imminent danger, an aspect bound to intrigue viewers.
Stark, sleek and expertly produced, this car clip marks a changing approach to the marketing of cars.
Stats for Melting Car Campaigns
Trending: Older & Warm
Research: 1,691 clicks in 199 w
Interest: > 3 minutes
Concept: Scorched 2013 Subaru BRZ
Related: 85 examples / 65 photos
Segment: Males, 12-55+
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