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SCOPE 'See the Person' Asks People to Look Past Disabilities

By: KimLeo - Published: • References: scopevic.org.au & youtube
See beyond the disability and “see the person.” The SCOPE 'See the Person' campaign from Leo Burnett Melbourne and SCOPE, a non-profit organization that helps persons with disabilities, encourages people to appreciate the talent and abilities of those who are handicapped.

Rudely Interrupted is a rock band, in which five of the six members live with disabilities. The band was chosen to represent SCOPE in this campaign, with SCOPE promoting Rudely Interrupted’s album and helping create a music video for their single “Close My Eyes.”

The music video was well-received and the "Close My Eyes" single was also picked up by every major music channel in Australia. With all proceeds from the music singles sold for SCOPE 'See the Person' campaign going to SCOPE, Rudely Interrupted's song contributed to a bigger cause and encouraged fans both old and new to "see the person." Stats for Disabled Persons Music Campaigns Trending: Older & Chilly
Traction: 1,645 clicks in 174 w
Interest: > 3 minutes
Concept: SCOPE See The Person
Related: 64 examples / 49 photos
Segment: Neutral, 35-55
Comparison Set: 23 similar articles, including: disabled fashion, atypical ad spoofs, and stirring paralympics ads.