Cow Creates World's Largest Dog Biscuit for Scooby-Doo Stunt
The giant dog biscuit created for the 'Scooby-Doo' stunt weighs over 230 pounds; Cow says it is over 2,000 times the size of a regular dog biscuit.
Implications - Shocking publicity stunts and extraordinary ad campaigns are an effective way for businesses to promote the launch of new products and gain media and consumer attention. Shockvertising attracts buyers that may have previously been unaware or uninterested in the company.Stats for Super-Sized Scooby Snacks Trending: Older & Warm
Traction: 4,143 clicks in 259 w
Interest: 4 minutes Concept: Super-Sized Scooby Snacks
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Segment: Neutral, 18-35 Comparison Set: 20 similar articles, including: biscuit greeting cards, snackshotz dog biscuit launcher, and adjusting ph of pee.