The images you see above are a part of a 'Scooby-Doo' stunt Cow orchestrated to promote the upcoming "Scooby-Doo! The Mystery Begins" DVD. They baked up the world's largest dog biscuit--or Scooby snack, I should say--and will donate it to The Dogs Trust after its debut.
The giant dog biscuit created for the 'Scooby-Doo' stunt weighs over 230 pounds; Cow says it is over 2,000 times the size of a regular dog biscuit.
Implications - Shocking publicity stunts and extraordinary ad campaigns are an effective way for businesses to promote the launch of new products and gain media and consumer attention. Shockvertising attracts buyers that may have previously been unaware or uninterested in the company.
Super-Sized Scooby Snacks
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SnackShotz Dog Biscuit Launcher
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