Land's End Launches Brand New Science Shirts for Girls

By: Vasiliki Marapas - Published: Jul 31, 2014 • References: landsend & jezebel
One mother's Facebook complaint inspired Land's End to introduce a range of science shirts for girls.

Lisa Ryder and her mother were outraged to discover that,instead of the science-y apparel that was available for boys, the offerings for girls consisted of "sparkly tees with rhinestones, non-realistic looking stars and a design featuring a dog dressed like a princess and wearing a tutu."
Understandably, both mother and daughter were very disappointed in the dismal choices. Mrs. Ryder wrote to the company, "My daughter was very confused. Lots of her friends that are girls love science, too. Why were there no cool science shirts for girls?"

To its credit, the company responded promptly, immediately sharing the new additions to Facebook with the message "You asked, We listened." Hopefully, continuing to be vocal about these issues will result in more inclusive offerings for both boys and girls. Stats for Girly Science Apparel Trending: Older & Chilly
Research: 363 clicks in 95 w
Interest: 0.8 minutes
Concept: Science Shirts For Girls
Related: 56 examples / 43 photos
Segment: Females, 4-18
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