‘Think' Campaign Encourages Brainstorming Anywhere

This recent ad campaign dubbed ‘Think’ is for the School of Visual Arts in New York City. The idea behind the promotion for the college is to encourage ideastorming at any time.

The lined toilet paper, tray liners, sugar packages, and napkins give you a place to conveniently and neatly write any brilliant thoughts that may come into your mind. Whether you are at the deli, the cafeteria or even while you are in the loo, they’ve got you covered.

I just wonder if the ad agency KNARF of New York, who created the campaign, has thought about where they would store the required writing instruments, especially in the washroom stall.