The Schon Magazine 'Fortune Cookie' editorial follows a woman who lives her life differently than the rest of the world's population. It appears that her center of gravity has been shifted so that she roams around upside down while everyone else is right side up. Whimsically surreal in an 'Alice in Wonderland' sort of way, the playful theme of the photoshoot doesn't detract from the stunning fashion showcased throughout.
Shot by Martin Tremblay, a photographer based in Montreal, Canada, the Schon Magazine 'Fortune Cookie' editorial was styled by Pascal & Jeremie. The vibrant pieces were plucked from the rack of such labels as Pink Tartan, UNTLD and Martin Lim. Starring models Bayan and Cat, the looks were perfected with fun voluminous hair and a flawless face.
Stats for Upside Down Editorials
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Concept: Schon Magazine 'Fortune Cookie'
Related: 104 examples / 80 photos
Segment: Females, 18-35
Comparison Set: 38 similar articles, including: regal it-girl editorials, dominating ebony fashion, and holiday rocker editorials.
Upside Down Editorials
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