These Thai ads for Scholl flip-flops showcase their anti-slip effectiveness by creating the illusion of dangerous sliding scenarios with anti-slip foam.
Illusions of spilled milk, water and melting ice cream are created with anti-slip material to show that you won't have to worry about these scenarios when you're wearing your Scholl.
The ads were created by Lowe Bangkok, Thailand.
Creative Directors: Supon Khaotong, Kittinan Sawasdee, Piya Churarakpong, Art Director: Porakit Tanwattana, Copywriter: Noranit Yasopa, Agency Producer: Nuch Lertviwatchai, Digital Imaging: Illusion.
Illusionads For Shoes
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Scholl Makes Dangerous Slippery Scenarios Safe
Published: May 6, 2009 Updated: Apr 5 2011 • References: adsoftheworld