Scholl Makes Dangerous Slippery Scenarios Safe

By: Ayman - Published: May 6, 2009   Updated: Apr 5 2011 • References: adsoftheworld
These Thai ads for Scholl flip-flops showcase their anti-slip effectiveness by creating the illusion of dangerous sliding scenarios with anti-slip foam.

Illusions of spilled milk, water and melting ice cream are created with anti-slip material to show that you won't have to worry about these scenarios when you're wearing your Scholl. 

The ads were created by Lowe Bangkok, Thailand.

Creative Directors: Supon Khaotong, Kittinan Sawasdee, Piya Churarakpong, Art Director: Porakit Tanwattana, Copywriter: Noranit Yasopa, Agency Producer: Nuch Lertviwatchai, Digital Imaging: Illusion.

Implications - Though humor, plot and cleverness can make an advertisement memorable, sometimes it's best to keep the concept simple. This campaign for Scholl by Lowe is a great example of a basic idea backed up my impeccable execution. Stats for Illusionads For Shoes Trending: Older & Chilly
Research: 3,633 clicks in 367 w
Interest: 4 minutes
Concept: Illusionads For Shoes
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: mountain-climbing skateboard shoes, anti-slip banana peels, and malodorous ad campaigns.