Multiple Personality Editorials
Photographer Reno Ranger uses neon tones, black-and-white images and scratched-out image retouching to highlight, obscure and alter the images for 'Schizophrenic' in Cliche Magazine. Check out the gallery above to see more.
Implications - Businesses that are able to transform the reputation of something -- be it a pop culture personality, illness or stereotype -- to embrace more desirable qualities, will likely fare well in society today. Consumers will flock to those products with which they can share a personal connection as well as with those that reflect their own experiences.