Schick Power of 4 Campaign

By: Ayman - Published: Apr 2, 2008 • References: arabaquarius.blogspot
How creative are these print ads?

In order to show how you will get an extremely close shave using Schick quadruple razors, "the power of 4" campaign shows the tattoos themselves being 'shaved.'

And by shaved we mean a tiger is skinned, an ancient warrior's beard is shaved and two sexy girls' head does a Britney.

It's a clever fresh take on a 'close shave' that I have not seen before and which certainly shows you the power of the 4!

The campaign was done by JWT ad agency in New York, USA. Stats for Tattoo Shaving Trending: Older & Average
Research: 9,443 clicks in 425 w
Interest: 4 minutes
Concept: Tattoo Shaving
Related: 44 examples / 34 photos
Segment: Males, 18-35
Comparison Set: 16 similar articles, including: rooftop botanical bars, electric-assist kick bikes, and motivational drinking bottles.