Tattoo Shaving Edit

Schick Power of 4 Campaign
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How creative are these print ads?

In order to show how you will get an extremely close shave using Schick quadruple razors, “the power of 4” campaign shows the tattoos themselves being ‘shaved.’

And by shaved we mean a tiger is skinned, an ancient warrior’s beard is shaved and two sexy girls’ head does a Britney.

It’s a clever fresh take on a ‘close shave’ that I have not seen before and which certainly shows you the power of the 4!

The campaign was done by JWT ad agency in New York, USA.