Ad Campaign Shows Schick Hydro Razors Make Shaving Painless

By: Katie Cordrey - Published: Jul 24, 2010 • References: nytimes & altpick
Schick Hydro razors use a gel reservoir instead of razor moisturizing strips, and that makes them different from everything else on the market. To get the message across, JWT of New York worked with photographer Jim Fiscus to create Schick’s water splash ad campaign.

The images used in the print ads show impacts being turned to liquid, presumably due to the superior hydrating qualities of Schick Hydro razors’ new gel reservoir. If Schick’s razors made getting hit in the face half as much fun as the water splash ad campaign leads viewers to believe, even I’d try them. Stats for Water-Splashed Grooming Ads Trending: Older & Average
Research: 9,380 clicks in 305 w
Interest: 4 minutes
Concept: Schick Hydro Razors
Related: 65 examples / 50 photos
Segment: Males, 12-35
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