Crying Garbage Can Ad Campaign for Birth Control

By: Trend Spotter - Published:   Updated: Apr 1 2011 • References: adverbox
A new ad for birth control in Bangkok features a crying garbage can. If you open the gargage can to see if it is a baby, you see an add for the birth control. Shocking and intrigueing.

Implications - Campaigns like this take the causes they promote seriously, and as a result are geared towards generating a powerful, visceral and unforgettable response from their target audience. When it comes to serious social issues, some organizations and advertising companies know that playful and light-hearted approaches just won't get the point across as directly and profoundly as they need to. This realization ultimately leads to dramatically more somber and effective initiatives like this. Stats for Schering Bangkok Trending: Older & Mild
Traction: 6,721 clicks in 501 w
Interest: 4 minutes
Concept: Schering Bangkok
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: in-flight dating apps, magical nail stickers, and energy-rerouting devices.