A new ad for birth control in Bangkok features a crying garbage can. If you open the gargage can to see if it is a baby, you see an add for the birth control. Shocking and intrigueing.
Implications - Campaigns like this take the causes they promote seriously, and as a result are geared towards generating a powerful, visceral and unforgettable response from their target audience. When it comes to serious social issues, some organizations and advertising companies know that playful and light-hearted approaches just won't get the point across as directly and profoundly as they need to. This realization ultimately leads to dramatically more somber and effective initiatives like this.
Stats for Schering Bangkok
Trending: Older & Mild
Research: 6,738 clicks in 524 w
Interest: 4 minutes
Concept: Schering Bangkok
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: gaming keyboard joysticks, combined pet food campaigns, and olympics-inspired burgers.
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