A Net Cost supermarket in Brooklyn, New York, has taken to filling the store with delicious artificial scents courtesy of ScentAir machines in order to make customers want to stay longer and therefore shop more. The marketing technique, which lures shoppers to different areas and aisles of the supermarket, is available in five areas of the Net Cost supermarket in Brooklyn. Some of the scents include grapefruit in the produce section, chocolate in the candy aisle and rosemary focaccia by the bakery.

The ScentAir machines come in a wide variety of 350 different smells that are meant to attract customers. Business owners also have the option of creating their own smell for $5,000.

Store owner Angelina Khristichenko explains her theory on why ScentAir machines work, saying, “I think because of these machines it makes customers hungrier.”