The Scarlett Johansson Mango ad campaign embodies a soft and almost ethereal look, which is very different from Johansson's previous scorching print campaigns. As she looks off into the distance in many of the campaign's photos, the actress looks like a captured fairy with her wings torn off that is forced to live in the world of humans.
Wearing relaxed fashions from Mango's latest collection, Johansson can't help but look stunning in loose frocks and heavily draped shirts. The Scarlett Johansson Mango campaign proves that this actress doesn't need to show off her cleavage to sell a garment.
Stats for Ethereal Fashion Ads
Trending: Older & Mild
Research: 10,221 clicks in 315 w
Interest: 4 minutes
Concept: Scarlett Johansson For Mango
Related: 72 examples / 55 photos
Segment: Females, 18-35
Comparison Set: 26 similar articles, including: cultural fashion invasions, 60s housewife fashion, and mannequin-like campaigns.
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