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Ayman Helweh
Career Scarevertising
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Jobsintown.de Barber's Cape[Edit]
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Life’s too short for the wrong job. That is the message of this brilliant ambient campaign by Jobsintown.de, a German job search portal. The campaign uses barber capes that transform the person getting his or her hair cut into someone with a boring or not-so-appealing job. The illustrations on the capes include a bloody butcher with a big knife, a praying nun, and a toilet flushing plumber. What I like most about this guerrilla campaign is the interaction. I imagine the impact is quite strong for those looking at themselves in the mirror in the cape. No wonder the campaign, by Scholz & Friends, won Gold at the ADCE Awards 2008. Source: jobsintown.de Via: coloribus |
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Jobsintown Guerrilla Campaign"Life's too short for the wrong job," Isn't that so true? That's the tag line for these motivational career ads by German job search site, Jobsintown.de. The visuals for the guerrilla ads are even more…
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