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Ethereal Seashore Editorials

The Scandinavia S/S/A/W 'April Skyes' Stars Stef van der Laan

— December 19, 2013 — Fashion
The contrast between the natural seashore landscape and avant-garde fashion present in the Scandinavia S/S/A/W 'April Skyes' editorial is visually striking. Like some sort of art performance, model Stef van der Laan embraces the various forms and fabrics she is clad in to better convey their ethereal qualities to the reader. Whether that entails standing stock straight or bending in the wind, the poses are poetic.

Appearing in the latest issue of the bi-annual publication, the Scandinavia S/S/A/W 'April Skyes' editorial was shot by photographer Benjamin Vnuk with art direction by Jakob Hysén Hedberg. The brunette beauty was styled by Oscar Lange who focused on grace and elegance in the wild through a wardrobe of structural shapes.
Trend Themes
1. Avant-garde Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials and manufacturing processes for avant-garde fashion, combining artistic expression with environmental consciousness.
2. Art Performance - Disruptive innovation opportunity: Create interactive fashion experiences that blend art and performance, engaging the audience in a multi-sensory narrative.
3. Ethereal Qualities - Disruptive innovation opportunity: Explore the use of augmented reality and virtual reality technologies to enhance the ethereal qualities of fashion editorials, allowing readers to immerse themselves in a dreamlike world.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunity: Integrate artificial intelligence and machine learning algorithms into fashion photography to automate the editing process and enhance creativity.
2. Art Direction - Disruptive innovation opportunity: Combine art direction with data analytics to personalize and optimize editorial content, delivering tailored experiences to readers based on their preferences and interests.
3. Sustainable Fashion - Disruptive innovation opportunity: Develop new business models and technologies that promote circularity and reduce the environmental impact of the fashion industry, from design to production and consumption.
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