The Scandinavia S/S/A/W 2013 Photoshoot Stars Codie Young

By: Meghan Young - Published: May 28, 2013 • References: scandinaviassaw & fashiongonerogue
Model Codie Young appears to channel Audrey Hepburn's Eliza Doolittle character from the film 'My Fair Lady' in the Scandinavia S/S/A/W 2013 editorial. But it doesn't reference Hepburn's transformation. Instead, it embraces her struggling flower entrepreneurship and life on the streets. It is even fittingly titled, 'Us Against the World Mes Amies.'

The Scandinavia S/S/A/W 2013 editorial was captured on the streets of Stockholm by photographer Andreas Öhlund. The Australian beauty embraces her dejected character with somber looks, which were accentuated with messy hair and bruised eyes by Rudi Lewis and Anya de Tobon respectively. She was also outfitted in a layered wardrobe by stylist Oscar Lange, who concentrated on sneakers, gloves, oversized jackets and hats.

Creative directed by Jakob Hysén Hedberg, the set of the Scandinavia S/S/A/W 2013 editorial was designed by Joel Junsjö. Stats for Homeless Flower Woman Editorials Trending: Older & Mild
Research: 2,348 clicks in 157 w
Interest: 2 minutes
Concept: Scandinavia S/S/A/W 2013
Related: 105 examples / 81 photos
Segment: Females, 18-35
Comparison Set: 39 similar articles, including: moody summer fashion, socialite folklike fashion, and forest goddess editorials.