Sun Bum's Scalp & Hair Mist Delivers Sun Protection
Laura McQuarrie — March 11, 2020 — Fashion
References: sunbum & thezoereport
When it comes to sun protection, it's the exposed areas of skin that typically need shielding and Sun Bun is offering head-to-toe support with its new Scalp & Hair Mist SPF 30. The product is designed to provide sun protection where it's often ignored in the form of a lightweight, fast-drying mist. The hair and scalp mist is designed to be distributed so that it won't leave hair feeling heavy or greasy. The nourishing treatment for all hair types is color-safe, cruelty-free and water-resistant up to 80 minutes. Ideally, the product is to be applied 15 minutes before sun exposure.
Alongside the essential active ingredients for long-lasting sun protection, the Sun Bum Scalp & Hair Mist SPF 30 also includes sunflower seed extract and algae extrat.
Image Credit: Sun Bum
Alongside the essential active ingredients for long-lasting sun protection, the Sun Bum Scalp & Hair Mist SPF 30 also includes sunflower seed extract and algae extrat.
Image Credit: Sun Bum
Trend Themes
1. SPF Hair Products - The growing demand for sun protection products for hair and scalp creates opportunities to innovate with new formulas and delivery methods.
2. Niche Sun Protection - Sun Bum's Scalp & Hair Mist SPF 30 addresses a gap in the market for sun protection for hair and scalp, presenting opportunities to create new, targeted products.
3. Combination Products - As consumers increasingly demand multipurpose products, combining hair care with sun protection, like Sun Bum's Scalp & Hair Mist SPF 30, will be a key trend in the industry.
Industry Implications
1. Hair Care - The hair care industry can leverage the trend towards sun protection for hair and scalp, and develop new products with targeted formulations for specific hair types.
2. Sun Care - The sun care industry can expand its product range to meet the need for sun protection beyond skin, and create innovative new sun protection products for hair and scalp.
3. Beauty and Personal Care - Incorporating sun protection benefits into everyday beauty and personal care products like shampoos and conditioners can be an opportunity for brands to differentiate themselves and offer additional value to consumers.
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