The new labels and packaging design for Sawhorse Wine is definitely a step away from your average branding. While many wine companies may opt for a bottle portraying beautiful scenery or a map, the labels for Sawhorse Wine feature three very unusual portraits of horsemen.
The bottle designs for this California wine were created by 'konnectDesign,' a company also based in California. The horsemen portraits featured on the Sawhorse Wine bottles appear to be inspired from the Victorian-era. There are three different designs for the three flavors of wine including a Merlot, Chardonnay and Cabernet.
Implications - Businesses that use eccentric or peculiar branding for their products will certainly garner the attention of high numbers of consumers. In the eyes of consumers, such products will make a lasting impression and unusual and the most memorable.
Stats for Horseman Hybrid Branding
Trending: Older & Chilly
Research: 1,226 clicks in 248 w
Interest: 2.9 minutes
Concept: Sawhorse Wine
Related: 66 examples / 51 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: vain vino branding, animal personality profiles, and twisted top bottle branding.
Horseman Hybrid Branding
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