'Vea' is a Collection of Savory Bites in Crisps and Bars

By: Laura McQuarrie - Feb 24, 2017
References: foodbusinessnews.net
'Vea' is the name of a new brand of wholesome savory bites from Mondelez International that will soon supply the public with crackers, crisps and bars inspired by global flavors. This includes products that taste like Thai Coconut, Peruvian Sweet Potato, Tuscan Herbs and Greek Hummus, all of which are made without artificial ingredients, colors or flavors.

In order to emphasize the high quality ingredients included, the herbs and spices that are mixed into the product are visible.

Many health-conscious consumers are now looking to experiment with savory flavors in their snacking rituals, especially with products that celebrate a diverse range of cuisines from around the globe. The branding for these all-new Vea products reflect this celebration of global snacking with names like 'World Crisps.'