The Saveus On Haitus Campaign Boasts a Rich and Exotic Aesthetic

By: Meghan Young - Published: Aug 30, 2012 • References: & fashionising
The Saveus On Haitus campaign is rich and exotic. This is only natural since it was inspired by the Moroccan lifestyle. Shot for the brand's spring and summer 2012/13 collection, the ad campaign is full of bright colors, lush decor and darkened spaces. At once mysterious and inviting, the images will inspire women to embrace their luxurious languid sides while they still can.

Captured by photographer Shxpir Huang, the Saveus On Haitus campaign was art directed by Jarred Baker, who also designed the set. With creative direction and styling by Karima Hazim, who was assisted by Annabelle van Amerongen, the models are made to appear like Moroccan royalty as they lounge on patterned pillows with man slaves scattered around them. The looks were completed by hairstylist Krystal Lee and makeup artist Jessica Chapman. Stats for Moroccan-Inspired Fashion Ads Trending: Older & Average
Research: 5,366 clicks in 194 w
Interest: 2.4 minutes
Concept: Saveus On Haitus Campaign
Related: 83 examples / 64 photos
Segment: Females, 18-55
Comparison Set: 30 similar articles, including: two-part fashion ads, crooner clothing campaigns, and glittering bokeh ads.