WWF's Campaign to Save the Trees Features Animals Disguised as Plant Life
Laura McQuarrie — September 16, 2014 — Marketing
References: worldwildlife.org & adsoftheworld
Most WWF campaigns put images of animals front and center, and these ads to save the trees are no different, although they are a little more abstract than usual.
The minimalist black and white posters are set up so that they mimic the face of a panda, the eyes and snout of a polar bear and the rear end of a hippo. Each of the shapes that makes up these abstract animals is a little tree, which reiterates the cycle of how "Trees save wildlife. Wildlife saves trees." The simple ads might take some squinting and head-tilting to see, especially if you're in close proximity to the ads, but the print ads would be pretty eye catching from a distance.
The minimalist black and white posters are set up so that they mimic the face of a panda, the eyes and snout of a polar bear and the rear end of a hippo. Each of the shapes that makes up these abstract animals is a little tree, which reiterates the cycle of how "Trees save wildlife. Wildlife saves trees." The simple ads might take some squinting and head-tilting to see, especially if you're in close proximity to the ads, but the print ads would be pretty eye catching from a distance.
Trend Themes
1. Nature-inspired Advertising - There is an opportunity for companies to develop campaigns that use abstract representations of animals that incorporate natural elements to convey their message.
2. Environmental Awareness Advertising - There is an opportunity for companies to create ads that focus on the protection of the environment and endangered species that could increase public awareness and attract attention to the brand.
3. Minimalist Advertising - There is an opportunity for companies to develop simple, but impactful ads, using negative space and combining elements to create optical illusions.
Industry Implications
1. Advertising - The advertising industry can use these trends to create impactful campaigns and attract environmentally conscious clients.
2. Conservation and Wildlife Organizations - Conservation and wildlife organizations could utilize these trends to increase public awareness and raise funds for their mission.
3. Consumer Goods - Consumer goods companies can incorporate nature-inspired designs and sustainability principles in their products and marketing strategies.
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