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Greenpeace's Save the Arctic Video Uses LEGO to Make Its Point

By: Farida Helmy - Published: • References: youtube & designtaxi
In its latest efforts to promote its Save the Arctic campaign, Greenpeace is sending a message to Shell for causing havoc on the environment and drowning the whole region in oil for profit. The surprising thing about the video is that it is also sending a message to LEGO because they work with Shell to produce Shell-branded bricks and kits for children.

In the Save the Arctic video, Greenpeace is openly forecasting a dark future for the region and builds a whole LEGO-built Arctic to prove the point -- the video even goes as far as using the characters and main theme song from the recent 'The Lego Movie' to make its point. The point being that everything is not awesome about the current situation in the Arctic.

The animated video has a depressing message but is beautifully done. Stats for Animated Arctic Campaigns Trending: This Quarter & Popular
Traction: 931 clicks in 11 w
Interest: > 3 minutes
Concept: Save The Arctic
Related: 85 examples / 65 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: historical soccer legos, relaxing superhero sculptures, and cinematic lego recreations.