India's 'Save Our Sisters' Depicts a Haunting Truth About Abuse

By: Sarah St.Jules - Published: • References: savethechildrenindia.org & buzzfeed
In India, Save our Sisters has created a horrifying campaign that projects the effects of domestic abuse onto Gods.

In a campaign called Abused Goddesses, the company took traditional portrayals of famous Indian Gods, however it has added bruises and cuts to their faces. Special attention has been paid in order to make this campaign look real. Instruments and backgrounds have either been painted in or a traditional prop has been used.

By this campaign using Gods as its subjects, instead of regular women, the effect seems even more profound. Historically, Gods are untouchables, and the controversial nature of the photos show that no one is safe from abuse.

Save our Sisters typically works as an anti-sex trafficking agency, however, it created a memorable campaign that hopefully can free some people from domestic violence. Stats for Deity Domestic Violence Campaigns Trending: Older & Popular
Traction: 13,478 clicks in 55 w
Interest: 2.4 minutes
Concept: Save Our Sisters
Related: 46 examples / 35 photos
Segment: Females, 12-55+
Comparison Set: 17 similar articles, including: socially conscious advertising, bruise-revealing abuse ads, and emotional shockvertisements.