The Kilates & Saucony Collab for the Food-Inspired Mar Y Montana Pack

By: Misel Saban - Published: Jul 15, 2013 • References: & thecapitalofcool
For the latest collaboration between Saucony shoes and Spanish brand 24 Kilates, the creative pair came up with the 24 Kilates x Saucony Shadow food-inspired pack called Mar Y Montana. The ads for the sneaker pack release are food-oriented and cleverly cornucopia-themed.

This sneaker pack draws inspiration from the Italian landscape, specifically the sea and the mountain ranges. Present in the ad are the hip neutral-toned 24 Kilates x Saucony sneakers positioned among an array of coastline food. Among the salami, lobster, asparagus, fresh fish and bottle of red wine, the Mar Y Montana pack elegantly captures the Italian culture and the plentiful food the landscape provides the population. The sneaker colors of brown, gray, green and blue also take inspiration from the foods present at the table. Stats for Cornucopian Food Sneaker Ads Trending: Older & Warm
Research: 3,631 clicks in 149 w
Interest: 1.9 minutes
Concept: Saucony Shoes
Related: 65 examples / 50 photos
Segment: Males, 18-55
Comparison Set: 24 similar articles, including: modern minimalist sneakers, midsole-accenting men's shoes, and eccentrically constructed sneakers.