Nicole Trunfio models for the Sass & Bide Denim A/W 2011 Collection. Hair makes a big statement in these photos, using dried leaves and branches as funky organic hair props.

The Sass & Bide Denim A/W 2011 Collection is filled with lovely jean looks that exude softness and comfort. The different jean styles include bell-bottoms, button-down shirts, long, ripped shorts, short shorts and fitted skinnies.

Implications - One of the best ways to draw attention to a brand is by featuring advertising that strongly contains avant-garde elements. By having advertising that forces consumers to look closer to figure out what is going on, the brand generates strong awareness from detailed observation.