The Sasha Pivovarova Juicy Couture 'Viva La Juicy' Ads are Lip-Smackable
Model Sasha Pivovarova seems like a superb choice for the campaign, as she embodies the sweet, yet seductive image that Juicy Couture models typically exude. Pivovarova's striking blue eyes and messy blonde locks reflect the carefree, yet always fashion-forward appeal that Juicy Couture products always seem to have. The Sasha Pivovarova Juicy Couture campaign fits well into the summer months.
Implications - Campaigns that stick to one predominant color within each of their various print marketing campaigns and branding -- like Juicy Couture does with the color hot pink -- help consumers develop brand recognition. Through brand recognition consumers can easily attach quick glances at print campaigns with their associated brands -- just as many women can quickly recognize a Juicy Couture print advertisement.