Tween Fashion Idols Edit
Sasha and Malia Obama Already Boosting J. Crew's Brand Power

How long before the Obama daughters are the next tween idols? J. Crew isn’t prepared to waste any time finding out; they’ve already taken the first step in being the Obama girls’ brand of choice.”

“Both first daughters donned coats and dresses on Inauguration Day made by Crewcuts, the children’s clothing line of the popular retailer,” Suite101 explains. “Malia was stunning in a bright periwinkle blue coat, and her little sister Sasha was equally lively in pale pink and orange—a color combination that is unexpected yet striking.”

Sasha, 7, and Malia, 10 are the prime targets for any retailer—over the next 4 years, they’ll be among the most photographed kids in America. Judging by the support the Obama family gets, the Obama daughters could play a huge role in influencing mainstream fashion trends. Based on the age-appropriate outfits they’ve been wearing, the Obama girls could have an incredibly positive influence on American youth.

J.Crew lucked out; winning over a mother is key to targeting children, so really, they had a shoe in. Check out our coverage of Michelle’s J.Crew outfit below.