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This distressing ad campaign was created to bring attention to motor neurone disease. ‘Sarah’s Story’ is a 90 minute film documentary by the MND Association and was shown in 60 theatres across England and Wales in January and February 2009 to promote awareness of the disease.

This clip is part of the story of Sarah Ezekiel who was suddenly afflicted with MND at age 34 and pregnant with her second child. Read her touching story below on the MND Association site.

The video is poignant and heartbreaking as is a portrayal of the real life story of Sarah Ezekiel. Any attention to the motor neurone disease cause that this ad draws is well deserving.