The Sarah and Cody nuptials replace the ubiquitous white dress with purple, and that is just the beginning. This couple ushered in the next chapter of their lives together by defying tradition, and we love it.
Rather than have a giant wedding feast, the couple celebrated with delicious pizza and a purple cake. Plus the Sarah and Cody nuptials featured a truly badass pair of knee-high Converse sneakers.
Implications - In contemporary society, individuals are looking for an original twist on traditional events. Companies should consider how to take traditional products or proceedings and imbue them with a sense of uniqueness to appeal to current customers. In doing so, businesses will have an edge over leading competitors.
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