Rather than have a giant wedding feast, the couple celebrated with delicious pizza and a purple cake. Plus the Sarah and Cody nuptials featured a truly badass pair of knee-high Converse sneakers.
Implications - In contemporary society, individuals are looking for an original twist on traditional events. Companies should consider how to take traditional products or proceedings and imbue them with a sense of uniqueness to appeal to current customers. In doing so, businesses will have an edge over leading competitors.