Sara Phillips Fall 2010 Lookbook is Clean & Neutral

By: Venessa Fisher - Published:   Updated: Aug 10 2011 • References: saraphillips.au & fashionising
The Sara Phillips Fall 2010 Lookbook is all about being clean, simple and fashionable for the season. Shot by photographer Trish Lee and styled by Ryan Lobo, the looks include neutral blazers, sweater dresses, leggings and simple tanks.

Featuring model Michelle Hughes against a plain white backdrop, the style is casual and very relaxed. The Sara Phillips Collection is definitely picking up speed in Hollywood so I suggest you check it out.

Implications - Consumers respond more favorably to simplistic designs in comparison to complex designs because they require very little cognitive effort in order to engage with the actual product. As such, a corporation may increase the appeal of a product if they can manage to simplify its design.

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Concept: Sara Phillips Fall 2010
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Segment: Females, 18-55
Comparison Set: 36 similar articles, including: belted, draped spring style, frail fashiontography, and urban undercover fashion.