Sara Phillips Fall 2010 Lookbook is Clean & Neutral
Featuring model Michelle Hughes against a plain white backdrop, the style is casual and very relaxed. The Sara Phillips Collection is definitely picking up speed in Hollywood so I suggest you check it out.
Implications - Consumers respond more favorably to simplistic designs in comparison to complex designs because they require very little cognitive effort in order to engage with the actual product. As such, a corporation may increase the appeal of a product if they can manage to simplify its design.