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The Sanze Hand Gel Campaign Uses Shock Tactics to Make a Point

By: Armida Ascano - Published: • References: zeutch
This Sanze Hand Gel campaign shows a creative method for communicating a simple message. Following the tagline "What you really touch?," these print ads use imagery of dirty, dismembered extremities to communicate the lack of cleanliness in daily life.

Sufficed to say, Sanze Hand Gel is a hands sanitizer. After looking at the Sanze Hand Gel campaign, I'm thinking I may have to start wearing gloves.