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The Sanze Hand Gel Campaign Uses Shock Tactics to Make a Point

By: Armida Ascano - Published: • References: zeutch
This Sanze Hand Gel campaign shows a creative method for communicating a simple message. Following the tagline "What you really touch?," these print ads use imagery of dirty, dismembered extremities to communicate the lack of cleanliness in daily life.

Sufficed to say, Sanze Hand Gel is a hands sanitizer. After looking at the Sanze Hand Gel campaign, I'm thinking I may have to start wearing gloves. Stats for Dark Dismembered Ads Trending: Older & Warm
Traction: 7,220 clicks in 200 w
Interest: 4 minutes
Concept: Sanze Hand Gel Campaign
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: skin lacing, blood-and-gore baking, and dismembered anatomy illustrations.