The New Santigold Music Video Allows Users to Include Their Own Image

By: Katherine Pendrill - Feb 24, 2016
References: & theverge
The new Santigold music video features an interactive twist that allows viewers to see their own image on screen. Unlike an ordinary music video, the new technology turns a passive viewer into an active participant.

The new Santigold music video for the track 'Can't Get Enough of Myself' depicts the singer traveling around a city with her tiny dog in tow. However, what truly makes the video stand out is an interactive feature that allows viewers to add their own image to the video. Users simply turn on their webcam while watching the video and their face will appear on the screen in different places such as Santigold's coffee or on a sidewalk advertisement.

The new video demonstrates an ongoing effort to make music videos a more interactive experience for viewers.