Bass Pro Shops' Santa's Wonderland is an Ongoing Holiday Event
Katherine Pendrill — July 14, 2016 — Marketing
References: basspro & westernbass
For several years now, Bass Pro Shops has been hosting a free 'Santa's Workshop' event in its stores during the holiday season. While the outdoor retailer largely specializes in products for adults, the event helps to make Bass Pro stores more accessible for families shopping for gifts during the holiday season.
The Santa's Workshop event is an annual activity held inside Bass Pro stores. The event consists of a large-scale Christmas village that includes games, crafts and other family-friendly activities. Many of these activities have a Bass Pro-inspired twist, such as video games revolving around hunting. As an added bonus, families can snap a photo with Santa to commemorate their visit to the store.
By creating an interactive holiday-themed space rather than a traditional retail display, Bass Pro gives families a new reason to visit its stores during the holiday season.
The Santa's Workshop event is an annual activity held inside Bass Pro stores. The event consists of a large-scale Christmas village that includes games, crafts and other family-friendly activities. Many of these activities have a Bass Pro-inspired twist, such as video games revolving around hunting. As an added bonus, families can snap a photo with Santa to commemorate their visit to the store.
By creating an interactive holiday-themed space rather than a traditional retail display, Bass Pro gives families a new reason to visit its stores during the holiday season.
Trend Themes
1. Interactive Retail Displays - Retailers are turning to interactive displays to create a more engaging shopping experience for customers, especially during the holiday season.
2. Family-focused In-store Events - Stores are hosting free, family-friendly events to attract more visitors and increase sales during the holiday season.
3. Branded Immersive Experiences - Brands are leveraging immersive experiences to create a deeper connection with customers and increase brand loyalty.
Industry Implications
1. Retail - Retailers can create interactive, family-focused holiday displays to attract more visitors and drive up sales during the holiday season.
2. Entertainment - Entertainment companies can partner with retailers to create immersive, branded experiences that bring their stories to life and increase customer engagement.
3. Marketing - Marketing agencies can help retailers and brands create innovative, interactive experiences that connect with customers on a deeper level and drive brand loyalty.
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